Nearly every marketer has faced this problem: you’ve prepared and implemented your marketing campaign well, spoken to people personally even. And just when you think you’ve done an excellent job of giving your prospective customers what they want, they stun you by turning down your offer; and you’re left wondering what the hell went wrong!… Read more »
When you’re planning your marketing campaign to affluent buyers, you need to do it strategically. First and foremost, you need to understand that affluent buyers do not make purchasing decisions in the same way as lower income clients. As with any sales conversation, you have to intimately understand your target audience. A couple of things… Read more »
As human beings, we are naturally and instinctively judgmental – we can’t help it, it’s in our genes! This is why you need to be prepared and be able to respond clearly and precisely, whenever someone asks you the ubiquitous question, “What is that you do?”, because people are going to make an immediate decision… Read more »
Meet Dr. Renee Young a naturopathic doctor from Los Gatos, California. Dr. Young hired Kelly as an outsourced CEO to overhaul her business. Watch to learn how she transformed her business in less than 6 months, got rid of the chaos and now has more time to spend doing what she loves.
As an entrepreneur, I’m sure you’re looking to grow your business. As an individual, it’s quite possible that your resources allow you to grow only up to a certain limit – beyond that, it may be pretty difficult. To expand your business, you need significant resources, like finances, expertise, people, and so on. So, what… Read more »
Ever heard of mass delusion? In history, you’ll find some pretty weird examples. Take the “vanishing penis” scare that swept Nigeria in 1990. A rash of incidents occurred where men would suddenly accuse someone of stealing their genitals with black magic. Dozens of innocent people were killed by angry mobs as a result of this… Read more »