Category: Master Marketing to Affluent Clients

Kelly O'Neil Brand Story

Kelly O’Neil’s Brand Story

Listen as Kelly O’Neil shares how she got started in business and what led her to teach and consult with clients using the strategies in the Profit-Ology Process.

5 Reasons Your Ideal Client Prospects Are NOT Buying from You

5 Reasons Your Ideal Client Prospects Are NOT Buying from You

Nearly every marketer has faced this problem: you’ve prepared and implemented your marketing campaign well, spoken to people personally even. And just when you think you’ve done an excellent job of giving your prospective customers what they want, they stun you by turning down your offer; and you’re left wondering what the hell went wrong!… Read more »

5 Key Desires of Affluent Clients

5 Key Desires of Affluent Clients

When you’re planning your marketing campaign to affluent buyers, you need to do it strategically. First and foremost, you need to understand that affluent buyers do not make purchasing decisions in the same way as lower income clients. As with any sales conversation, you have to intimately understand your target audience.  A couple of things… Read more »