Listen as Kelly O’Neil shares how she got started in business and what led her to teach and consult with clients using the strategies in the Profit-Ology Process.
Nearly every marketer has faced this problem: you’ve prepared and implemented your marketing campaign well, spoken to people personally even. And just when you think you’ve done an excellent job of giving your prospective customers what they want, they stun you by turning down your offer; and you’re left wondering what the hell went wrong!… Read more »
When you’re planning your marketing campaign to affluent buyers, you need to do it strategically. First and foremost, you need to understand that affluent buyers do not make purchasing decisions in the same way as lower income clients. As with any sales conversation, you have to intimately understand your target audience. A couple of things… Read more »
As human beings, we are naturally and instinctively judgmental – we can’t help it, it’s in our genes! This is why you need to be prepared and be able to respond clearly and precisely, whenever someone asks you the ubiquitous question, “What is that you do?”, because people are going to make an immediate decision… Read more »