Today I’m going to break down the three categories of meta-level positioning and the strategic purpose behind each one. As someone who specializes in this topic, here’s one thing I can tell you for sure: If you’re not standing out, you’re invisible. But with the right brand positioning, you can rise above the noise and stand out as a leader in your industry.

I’d love to know– how have you chosen to position your service-based business, and what was your strategic purpose behind it?

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