As Don Draper of Mad Men says, “If you don’t like what’s being said, change the conversation.” And that’s exactly what thought leaders do. In this episode, I break down exactly how you can establish yourself as a thought leader who uses...
Thought Leadership Positioning
Are You Positioned as a Service Provider, Market Leader, or Thought Leader?
Today I'm going to break down the three categories of meta-level positioning and the strategic purpose behind each one. As someone who specializes in this topic, here's one thing I can tell you for sure: If you’re not standing out, you’re...
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