As Don Draper of Mad Men says, “If you don’t like what’s being said, change the conversation.” And that’s exactly what thought leaders do. In this episode, I break down exactly how you can establish yourself as a thought leader who uses...

Today I'm going to break down the three categories of meta-level positioning and the strategic purpose behind each one. As someone who specializes in this topic, here's one thing I can tell you for sure: If you’re not standing out, you’re...