Let’s set the record straight: selling to women isn’t hard—unless you’re marketing like it’s 1995. In today’s world, especially in the affluent market, women are responsible for approximately 85% of all consumer buying decisions in the United States. Read that again.
Let’s play a game. Someone walks up to you and hands you $25 million dollars. Tax-free. No strings. No expectations. Just... Here you go. Do whatever you want. What do you do?
In 2004, I wrote a book proposal called The Conscious Entrepreneur. It was centered around what, at the time, felt like a radical idea: blending purpose, spirituality, and business.
For decades, businesses have been taught to focus on transactions—closing sales, acquiring customers, and driving revenue. But in today’s evolving economy, the most successful entrepreneurs are playing a different game—one that goes beyond short-term sales and focuses on influence, wealth, and legacy.
