The $25 Million Dollar Question

Let’s play a game.

Someone walks up to you and hands you $25 million dollars.

Tax-free. No strings. No expectations.


Just... Here you go. Do whatever you want.

What do you do?

Do you walk away from your business and retire tomorrow?

Do you invest in the exact projects you’re already working on—only bigger, faster, and with more impact?

Do you pivot completely and start over in a way that finally feels aligned with who you really are?

Do you take six months off and disappear into spaciousness, silence, and soul?

Really pause and feel into it.

What would you do with $25 million?



How would you live? Who would you become? What would you stop tolerating immediately?

Now here’s the light bulb moment:

That is exactly what you need to do right now.

No, not in a reckless, throw-it-all-out-the-window kind of way. But in a deeply clarifying, radically aligned way.

Because this question…

It bypasses the excuses.
It bypasses the programming.
It bypasses the “shoulds,” the strategy traps, the hustle culture, the limiting beliefs.

It takes you straight to your truth.

Why This Question Changes Everything

We’ve all been sold the idea that success must come at a cost.
That we have to compromise our joy now for a payoff later.
That alignment is a luxury to be earned, not a requirement for expansion.

And yet... when you're handed an imaginary $25 million, suddenly everything becomes clear.

You realize how much of your current business is built from fear.

How many choices are made from scarcity or survival.

How much you're still chasing instead of leading.

And more importantly, you realize what you really want.

Because money isn't the problem.

It's just the mirror.

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Here's What I See All the Time:

Visionary, purpose-driven humans building businesses that don’t actually reflect who they are.

They’re brilliant. Capable. Driven.
But they’re stuck in models that were never built for their genius.

They’re running programs they’ve outgrown.
Marketing in ways that drain their energy.
Selling offers they wouldn’t invest in themselves.

Why? Because somewhere along the way, they stopped leading with truth… and started leading with what they thought the market wanted.

But the most successful, ICONIC entrepreneurs I know build businesses that are so aligned with their 25 million dollar self that they’d keep doing it—with or without the check.

They’re not working for money.
They’re working from vision.

So, Back to You...

What would you do if you had $25 million—right now?

Would you keep going… or would you completely restructure everything?

Would you double down on your mission… or finally give yourself permission to pivot?

Would you hire a bigger team, take a month off, launch the brand you’ve been dreaming about, sell everything and travel the world, stop pretending you want to scale, shut down that program you hate, start the project that actually lights you up?

Whatever your answer is... that’s the path.

That’s your truth.

That’s the direction your soul is trying to lead you toward—even if your bank account hasn’t caught up yet.

The $25M Version of You Isn’t Waiting

She’s already in you.

She’s already clear.

She already knows.

She’s just waiting for you to trust her more than you trust the systems that taught you to settle.

This is the work we do inside the Innovate Companies. We don’t build from the old model. We don’t teach you how to push harder or scale faster just for the sake of achievement.

We help you come back to truth.
We build businesses that feel like freedom.
We align your external results with the internal vision that won’t stop calling you forward.

So consider this your invitation.

To stop waiting.
To stop pretending.
To stop building for a version of success that doesn’t belong to you.

Ask yourself the $25 million dollar question.

And then?
Start living your answer.

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